Just Born Peanut Chews
After purchasing the Philadelphia based Goldenberg's Peanut Chews, Just Born set out to revamp it's look. The Bethlehem candy giant wanted to expand the Peanut Chews market from it's east coast distribution to a national distribution. While doing this, they also wanted to shift their consumer demographics & gear to males aged 16-48. Ridge Studio helped to establish this product through vibrant colors, dimensional logo and rich illustration.